Digital Marketing Trends
Social Commerce Will Succeed using social media to discover a product or service is simpler than ever. Brands raced to platforms like Instagram, YouTube, and TikTok during the epidemic to provide clients online shops in place of their physical stores. So it comes as no surprise that social shopping, also known as social commerce, is predicted to expand three times as quickly as traditional e-commerce to reach $1.2 trillion globally by 2025, according to a report by Accenture. As platforms work behind the scenes to enable client payments without leaving social networking applications, providing a seamless customer experience, 2022 will see the evolution of the social buying experience. According to predictions, Millennials and Gen Z will spend 62 percent of all money. In terms of advertising investment, YouTube is going to soar in 2022. According to Brendan Almack, Managing Director of Wolfgang Digital, "I feel that YouTube is a sleeping giant, but I think that the transition away...